How To Send A Lot Of Emails At Once – Yes, every email you send has to compete with dozens, sometimes hundreds, of emails in the average professional’s inbox every day. Yeah, you’re weird. Most of the other emails they receive are from friends or lists they have joined.

But cold email marketing can help you stand out if you do it the right (and smart, strategic, and professional) way. You can get people to open and respond to your emails. (The average cold email response rate is 1% to 5%. We’re here to help.)

How To Send A Lot Of Emails At Once

How To Send A Lot Of Emails At Once

This guide shows you how. Based on our experts’ 20+ years of experience and research on over 4 billion cold emails, we’ll walk you through a 10-step approach to cold email marketing that actually works.

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We’ll cover both how to run your first cold email campaign and how to increase your conversion rates.

Whether you’re a seasoned salesperson, or have taken one of the many cold email masterclasses, you should find the gold here.

A cold email is a message sent to a contact you have never had contact with before. Cold emails have a legitimate business purpose and deliver a relevant offer to your target audience (what differentiates cold emails from spam).

The purpose of a cold email and a cold call is little different, except in the middle. (Cold email is generally much easier to scale than cold calling.)

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In both cases, it’s about reaching out to strangers, making personal connections, and trying to get business results. And if the outcome is clearly beneficial to your potential customers, it is likely to be successful.

What makes cold email “cold” is that there is no direct contact or interaction between you and the other person. Your email should be delivered to the other person’s inbox. Something has to force them to open. Then you need something to force them to react.

Cold email marketing reaches unknown prospects through email instead of cold calling, social media posts, or other methods.

How To Send A Lot Of Emails At Once

The goals of cold email and cold calling are the same, but email is much simpler for the sender and much less complicated for the recipient. Therefore, prospects are more receptive to repetitive cold calls than a series of cold emails.

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Like advertising, the goal of cold marketing emails is to introduce your company or product to your target recipients (or advertising audience) and persuade them to respond or make a purchase. However, compared to advertising, email communications are much more costly and are usually more specifically targeted.

Successful email campaign messages combine relevant and accurate personalization, content that is meaningful to your audience, and a specific call to action. It’s the right message to the right person at the right time.

In addition to the message itself, you can increase response rates through technical performance aspects such as list accuracy, email timeliness, deliverability, testing, and sender reputation.

Although the immediate goal of cold email communication is to receive a response, it is important to remember that more people will read your email than respond to it. Every message you send impacts an audience larger than those who respond, helping you inform, leave a lasting impression of your brand, influence referrals, and build potential relationships.

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There are different types of cold email campaigns. Although B2B sales emails make up the majority of communication emails, companies also use bulk emails to engage with companies for promotional purposes, community awareness, brand engagement with customers, industry engagement and influence, and other business purposes. Employment, employment support. The task of increasing SEO for specific content or link building.

Are you here? When done correctly, cold emails are not spam. Cold emails and spam emails are both types of unsolicited emails, but cold emails are targeted, personal, and relevant. Has a legitimate business purpose and comes from verified sources.

(However, if you are concerned that you may be violating the U.S. CAN SPAM Act or other regulations, we recommend that you always contact an attorney.)

How To Send A Lot Of Emails At Once

This is an example of spam, not cold email. There is no ambiguous nature or content. They don’t talk about me by my name. It’s one of personalization. Additionally, the list does not contain a single contact information.

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A common concern among modern cold emailers is that their messages will be flagged by spam filters.

And you need to be careful not to have your emails marked as spam. (We’ll cover this in the next chapter.) But these concerns are often mutually exclusive.

A successful cold email is not vague or generic, grammar and language are not an issue, and it gives the recipient an opportunity to verify the sender’s accurate contact information.

If you target all 10 areas listed below, cold email will perform better than email marketing and get you the results you want.

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However, if your email address suddenly goes from sending a few emails a day to a large number of (almost) identical emails, that’s a red flag for your email provider that you’re spamming them.

Now… there are email spam tools that automatically send emails from your account, open those emails, and sometimes reply to them, mark them as important, or flag them. Please mark “not spam” to remove. The volume on your device increases quickly. Start with a small number of emails per day and then increase.

We had one. It was the most famous in the world. Then Google decided to crack down on auto-warming tools. Everyone knew it was only a matter of time before this happened. So we stopped acting.

How To Send A Lot Of Emails At Once

That is why you can and should carry out the heating process yourself. Basically, you will gradually increase the number of emails you send each day, gradually increasing the volume of your emails. And based on how recipients open, click, and reply, Google determines that these emails aren’t spam, so they end up in more and more people’s inboxes rather than in spam folders.

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Once your email is warmed up, you’re ready to send out massive cold emails and inbox blasts. If you don’t prepare your address, you run the risk of most of your emails ending up as spam.

Check out this free shipping toolkit to make sure your emails arrive in your inbox as intended.

Ultimately, the success of your campaign depends on how well you know your target audience. (And how well you interact with them. But if your audience targeting is bad, the best presentation in history will still not work.)

The goal of most communication messages is to persuade, and the best way to do so is to understand what is important to your audience.

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After all, people are more likely to connect with people who help them. (Unfortunately, many email marketers and dispassionate emailers still miss the basic point.)

Find out who should receive your marketing emails, as they say. Once you’ve defined your target customer personas (a list of ideal personality traits), you’ll need to do some serious research to find the email addresses of people who match those criteria.

There are many search tools that can help you find contact addresses, including Hunter.io, Snov.io, and Voila Norbert. But when using these tools, remember that quality of email targeting is more important than quantity.

How To Send A Lot Of Emails At Once

If you’re a B2B marketer or salesperson, you’ll want to research LinkedIn and any professional organizations you can access. There you are more likely to find potential leads who are compatible with the product or service you are promoting.

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(This is also a great place to learn more about your prospects, which is why you need to personalize your emails.)

Don’t forget your email contact list or friends, even if your contacts are currently inactive. These are usually high-quality guides that you already have.

Your inbox can become a gold mine of potential customers without you even realizing it. lets you create a new mailing list from Gmail Search.

One thing to avoid is buying email addresses. This may seem like a quick way to get started, but your purchase list is low quality and typically has email addresses that get filtered for spam.

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Prospecting typically involves pulling emails from a variety of sources, including your inbox, contact tracing service, LinkedIn, and conference lists.

It is wise to check your email before sending it. Validating your email prospect list can help ensure that all addresses are valid and working. (A verification tool can help you do this. Here’s a completely free email address verification tool.)

A “good” cold email software will depend on your overall needs, and your options have increased over the past few years. Here are some important options:

How To Send A Lot Of Emails At Once

Don’t you hate it when a company places its products on the featured products list on its website for the first time? So do we.

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But we are sure of two reasons. (1) One of the cold email platforms on the planet with the most robust set of cold email friendly features. (2) It has over 7,600 reviews in the Chrome Web Store and has an unprecedented average rating of 4.8 stars. from

Works with Gmail/Google Workspace, so there’s no new interface.

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John Pablo

📅 Born: May 15, 1985 📍 Location: New York City 🖋️ Writer | Financial Enthusiast Welcome to my corner of the web! I'm John Pablo—a finance enthusiast and writer passionate about making money matters simple and accessible.

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